Campfire is a Shanghai based creative production company that likes to get to the heart of every story.
We believe in bringing out a story's meaning and purpose. Crafting its narrative and execution to maximise cultural resonance and influence.
Our storytelling goes beyond just branded content. In 2020, Campfire wrote, directed and co-produced its first global one hour documentary for The Smithsonian Channel. Part of the ViacomCBS network.
In February 2019, Yu Kung and Crystal Liu, ex-global creative agency executives followed their hearts and started Campfire Creative Productions to create stories for brands, channels and themselves.
Creative Co-founder & Filmmaker
Yu was born in Hong Kong and grew up in the U.K. In 1993, he began his advertising career in London creating famous campaigns for brands in the U.K. In 2011, he moved to BBH China to share and expand his knowledge. As a creative, ECD and filmmaker, Yu has amassed decades of experience, pitch wins and creative awards for clients such as: LG, Samsung, Coca Cola, Vodafone, Unilever, Budweiser, BMW, MINI, Audi, Land Rover and CCTV.
Crystal, is from Hunan, China. She began her career in 2008. She has worked at BBH and Fred & Farid. In 2015, she moved to the US to help F&F open their New York office. In 2016, she returned to Shanghai to finish her novel. Her clients have included: Diesel, Lily, Coca Cola, Dulux, Roewe, Unilever, IKEA and MG.
Exec Producer Co-Founder
Yiwen Wang, started her career in 2010 working on feature films such as Crosscurrent (Berlinale 2016) and UFO In Her Eyes (Toronto 2011). Since 2013, she’s been producing commercials, awarded shorts and her first feature: Blood and Water, which is currently in development. (TFL 2018, SIFF Projects 2018) Her clients have included: Unilever, Coca Cola, Cartier, Huawei, OPPO, Tencent, TMALL, Innisfree, HSBC, NDB.
OUR RECENT CLIENTS
D&AD- Carling Football TV 2000
D&AD- Mini Press 2002
D&AD- Mini TV 2002
D&AD- Land Rover Press 2005
British TV Awards- BMW Finalist 2002
British TV Awards- MINI Finalist 2004
Cannes- Canon TV 1996 Finalist
Cannes- Carling TV 1999 Finalist
Cannes- Mini TV 2002 Finalist
Cannes- Mini TV 2003 Finalist
Cannes- Ice Dew TV 2012 Finalist
Eurobest- Carling TV 1999 Finalist
Eurobest- BMW print 2000 Finalist
One Show- BMW print 2001 Merit
Campaign Poster- MINI 2002 Finalist
Kinsale- BMW TV 2004 Bronze
Aerial awards- Virgin Atlantic 2006 Runner up
Campaign Top 10 cinema ads of all time-
MINI Ad hop 2003
China 4As- Ice Dew TV 2012 Gold
China Great Wall- Ice Dew TV 2012 Silver
China Longxi- Ice Dew TV 2012 Finalist
Adfest- Ice Dew TV 2013 Finalist
48HR Film competition Shanghai -
2013 People's award
CCTV awards- CCTV Baby 2016 Gold -
CCTV awards- CCTV Baby 2016 Silver -
If you require help to get to the heart of a story you want to tell, do let us know. We collaborate with brands, agencies and production companies.
Instagram: @campfire.creative.productions YouTube: Campfire Creative Productions
WeChat: Campfire Stories
New Studio CN: Campfires Stories
Vimeo: Campfire Stories