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Campfire is a Hong Kong and Shanghai based creative production company that likes to get to the heart of every story.
We believe in bringing out a story's meaning and purpose. Crafting its narrative and execution to maximise cultural resonance and influence.
Our storytelling goes beyond just branded content. In 2020, Campfire wrote, directed and co-produced its first global one hour documentary for The Smithsonian Channel. Part of the ViacomCBS network.
Platform idea development:
We define overarching brand and campaign stories encapsulated in a single thought. Ensuring consistent messaging across every asset.
Stories for products and services:
We get to the heart of its strength and amplify it in creative ways to aid education and recall.
Documentaries and editorial content:
We like to reveal human stories by discovering the universal truths that lie behind them. This can be developed in conjunction with brands.
We provide film direction, creative supervision, design and production services.
Examples of films developed as agency creative,
creative director and executive creative director.