Campfire is a Hong Kong and Shanghai based
creative production company that likes to get to the heart of every story. 

We believe in bringing out a story's meaning and purpose. Crafting its narrative and execution to maximise cultural resonance and influence.




Our storytelling goes beyond just branded content. In 2020, Campfire wrote, directed and co-produced its first global one hour documentary for The Smithsonian Channel. Part of the ViacomCBS network.







Platform idea development:
We define overarching brand and campaign stories encapsulated in a single thought. Ensuring consistent messaging across every asset.
Stories for products and services:
We get to the heart of its strength and amplify it in creative ways to aid education and recall.
Documentaries and editorial content:
We like to reveal human stories by discovering the universal truths that lie behind them. This can be developed in conjunction with brands.
We provide film direction, creative supervision, design and production services.
Campfire Works

Campfire Works

Historical Works

Historical Works

Personal Works

Personal Works


Decades of global experience

From London to Shanghai, our award winning creative and production experience spans decades, brands and channels. Our extensive knowledge of Western and Chinese consumers allows us to tackle cross-culture communications effectively.

Branding creative & production expertise

We have expertise in the worlds of branded content and TV content. This allows us to deliver the best of both. Branded stories that engage audiences on an entertainment level.

Seamless concept to delivery

Whether it’s a ten second commercial or sixty minute documentary, we have the capability to go from concept all the way through to production and delivery.


Cost efficient agility

Our streamlined, flexible approach adds value by stripping away unnecessary layers. We build bespoke teams of dedicated experts to ensure quality, speed and budget efficiencies.



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In February 2019, Yu Kung and Crystal Liu, ex-global creative agency executives followed their hearts and started Campfire Creative Productions to create stories for brands, channels and themselves.

Yu Kung

Creative Co-founder & Filmmaker

Yu was born in Hong Kong and grew up in the U.K. In 1993, he began his advertising career in London creating famous campaigns for brands in the U.K. In 2011, he moved to BBH China to share and expand his knowledge. As a creative, ECD and filmmaker, Yu has amassed decades of experience, pitch wins and creative awards for clients such as: LG, Samsung, Coca Cola, Vodafone, Unilever, Budweiser, BMW, MINI, Audi, Land Rover and CCTV.

Crystal, is from Hunan, China. She began her career in 2008. She has worked at BBH and Fred & Farid. In 2015, she moved to the US to help F&F open their New York office. In 2016, she returned to Shanghai to finish her novel. Her clients have included: Diesel, Lily, Coca Cola, Dulux, Roewe, Unilever, IKEA and MG.

Crystal Liu


Exec Producer Co-Founder

& Writer

Yiwen Wang

Senior Producer

Yiwen Wang, started her career in 2010 working on feature films such as Crosscurrent (Berlinale 2016) and UFO In Her Eyes (Toronto 2011). Since 2013, she’s been producing commercials, awarded shorts and her first feature: Blood and Water, which is currently in development. (TFL 2018, SIFF Projects 2018) Her clients have included: Unilever, Coca Cola, Cartier, Huawei, OPPO, Tencent, TMALL, Innisfree, HSBC, NDB.



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D&AD- Carling Football TV 2000
D&AD- Mini Press 2002
D&AD- Mini TV 2002
D&AD- Land Rover Press 2005
British TV Awards- BMW Finalist 2002
British TV Awards- MINI Finalist 2004
Cannes- Canon TV 1996 Finalist
Cannes- Carling TV 1999 Finalist
Cannes- Mini TV 2002 Finalist
Cannes- Mini TV 2003 Finalist
Cannes- Ice Dew TV 2012 Finalist
Eurobest- Carling TV 1999 Finalist
Eurobest- BMW print 2000 Finalist
One Show- BMW print 2001 Merit

Campaign Poster- MINI 2002 Finalist

Kinsale- BMW TV 2004 Bronze
Aerial awards- Virgin Atlantic 2006 Runner up
Campaign Top 10 cinema ads of all time-

MINI Ad hop 2003
China 4As- Ice Dew TV 2012 Gold
China Great Wall- Ice Dew TV 2012 Silver
China Longxi- Ice Dew TV 2012 Finalist
Adfest- Ice Dew TV 2013 Finalist

48HR Film competition Shanghai -

2013 People's award 
CCTV awards- CCTV Baby 2016 Gold -

Best Director
CCTV awards- CCTV Baby 2016 Silver -

Best Commercial


If you require help to get to the heart of a story you want to tell, do let us know. We collaborate with brands, agencies and production companies.


Instagram: YouTube: Campfire Creative Productions

WeChat: Campfire Stories
Xinpianchang: Campfires Stories
Vimeo: Campfire Stories