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Yu Kung – Creative

Yu is a bit of a film buff, making them as well as watching them. It's why he got into advertising. He was fascinated by the idea that it was possible to make a mini movie in thirty seconds.


Born in Hong Kong and grew up in England, he spent his early career creating famous campaigns at WCRS, Y&R and BBH London. In 2011 he moved to Shanghai to take on a fresh challenge.


He spent 6 years at BBH Shanghai as a CD and ECD. In 2017, he moved to Spark44 Shanghai as ECD. During his career, he has created big integrated campaigns for the likes of:


Land Rover, Audi, Sprite, Samsung, LG, Toshiba, Canon, World Gold Council, CCTV, Budweiser, Harbin, Carling, Vodafone, BMW, MINI, Sky, First Direct HSBC, Lynx / Axe, Virgin. The list goes on. 


With Campfire, his focus will be on delivering great stories brilliantly told. 


To see more work and details:​ 


Crystal Liu – Producer 

Crystal started her career in account servicing in 2008. Since then she has helped manage: Roewe / MG, Tiffany, Tag Heuer, Ferrari, Ice Dew, IKEA, Dulux, Diesel, Lily and / Alibaba, and Unilever at Proximity Live BBDO, BBH Shanghai and at Fred & Farid.

In 2015, she went to the U.S to help Fred & Farid to set up the New York office.

In 2016, she returned to Shanghai to help broker Hollywood celebrity endorsement deals with Chinese brands on behalf of Bookmark Entertainment.

In 2017, she took time out to write and complete her novel before helping to start up Campfire.


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D&AD- Carling Football TV 2000
D&AD- Mini Press 2002
D&AD- Mini TV 2002
D&AD- Land Rover Press 2005
British TV Awards- BMW Finalist 2002
British TV Awards- MINI Finalist 2004
Cannes- Canon TV 1996 Finalist
Cannes- Carling TV 1999 Finalist
Cannes- Mini TV 2002 Finalist
Cannes- Mini TV 2003 Finalist
Cannes- Ice Dew TV 2012 Finalist
Eurobest- Carling TV 1999 Finalist
Eurobest- BMW print 2000 Finalist
One Show- BMW print 2001 Merit
Campaign Poster- MINI 2002 Finalist
Kinsale- BMW TV 2004 Bronze
Aerial Radio- Virgin Atlantic Mumbai 2006 Runner up
Campaign top 10 cinema ads of all time- MINI Ad hop 2003
China 4As- Ice Dew TV 2012 Gold
China Great Wall- Ice Dew TV 2012 Silver
China Longxi- Ice Dew TV 2012 Finalist
Adfest- Ice Dew TV 2013 Finalist

48HR Film competition Shanghai - 2013 People's award 
CCTV awards- CCTV Baby 2016 Gold - Best Director
CCTV awards- CCTV Baby 2016 Silver - Commercial

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