Yu Kung – Creative
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Yu is a bit of a film buff, making them as well as watching them. It's why he got into advertising. He was fascinated by the idea that it was possible to make a mini movie in thirty seconds.
Born in Hong Kong and grew up in England, he spent his early career creating famous campaigns at WCRS, Y&R and BBH London. In 2011 he moved to Shanghai to take on a fresh challenge.
He spent 6 years at BBH Shanghai as a CD and ECD. In 2017, he moved to Spark44 Shanghai as ECD. During his career, he has created big integrated campaigns for the likes of:
Land Rover, Audi, Sprite, Samsung, LG, Toshiba, Canon, World Gold Council, CCTV, Budweiser, Harbin, Carling, Vodafone, BMW, MINI, Sky, First Direct HSBC, Lynx / Axe, Virgin. The list goes on.
​With Campfire, his focus will be on delivering great stories brilliantly told.
To see more work and details:​ https://cargocollective.com/yukung
Crystal Liu – Producer
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Crystal started her career in account servicing in 2008. Since then she has helped manage: Roewe / MG, Tiffany, Tag Heuer, Ferrari, Ice Dew, IKEA, Dulux, Diesel, Lily and Mei.com / Alibaba, and Unilever at Proximity Live BBDO, BBH Shanghai and at Fred & Farid.
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In 2015, she went to the U.S to help Fred & Farid to set up the New York office.
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In 2016, she returned to Shanghai to help broker Hollywood celebrity endorsement deals with Chinese brands on behalf of Bookmark Entertainment.
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In 2017, she took time out to write and complete her novel before helping to start up Campfire.
CAMPFIRE CLIENTS FROM 2019​
CREATIVE AWARDS​
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D&AD- Carling Football TV 2000
D&AD- Mini Press 2002
D&AD- Mini TV 2002
D&AD- Land Rover Press 2005
British TV Awards- BMW Finalist 2002
British TV Awards- MINI Finalist 2004
Cannes- Canon TV 1996 Finalist
Cannes- Carling TV 1999 Finalist
Cannes- Mini TV 2002 Finalist
Cannes- Mini TV 2003 Finalist
Cannes- Ice Dew TV 2012 Finalist
Eurobest- Carling TV 1999 Finalist
Eurobest- BMW print 2000 Finalist
One Show- BMW print 2001 Merit
Campaign Poster- MINI 2002 Finalist
Kinsale- BMW TV 2004 Bronze
Aerial Radio- Virgin Atlantic Mumbai 2006 Runner up
Campaign top 10 cinema ads of all time- MINI Ad hop 2003
China 4As- Ice Dew TV 2012 Gold
China Great Wall- Ice Dew TV 2012 Silver
China Longxi- Ice Dew TV 2012 Finalist
Adfest- Ice Dew TV 2013 Finalist
48HR Film competition Shanghai - 2013 People's award
CCTV awards- CCTV Baby 2016 Gold - Best Director
CCTV awards- CCTV Baby 2016 Silver - Commercial
